Most Famous Fast Food Restaurant in Asia

It is likely that you can easily identify the leading two fast-food brands in Asia, with global names occupying the top six positions on our exclusive ranking of the region’s favorite fast-food brands. However, local brands from Japan, the Philippines, and Thailand manage to secure the last four spots in the top ten.

The ranking of Asia’s top ten preferred fast-food brands is based on the 2021 edition of Campaign Asia-Pacific’s exclusive research, Asia’s Top 1000 Brands, conducted in collaboration with Nielsen IQ. This research represents the most extensive analysis of consumer brand perception in the region, where consumers across 14 Asia-Pacific markets are asked to identify the brands they regard as the best in 15 significant product and service categories. From this data, we create the overall Asia’s Top 1000 Brands ranking, which includes the top 100 brands in each market, along with various features and category-specific reports like this one.

ASIA’S TOP 10 FAST-FOOD BRANDS

• McDonald’s 1 1 0
• Kentucky Fried Chicken (KFC) 2 2 0
• Pizza Hut 3 3 0
• Burger King 4 4 0
• Domino’s 5 6 +1
• Subway 6 5 -1
• Jollibee 7 7 0
• Mos Burger 8 8 0
• Lotteria 9 9 0
• The Pizza Company 10 10 0

McDonald’s ranks first in 11 markets and holds the second position in three others:

South Korea (Burger King)
Thailand (KFC)
Philippines (Jollibee)
Brands ranked 11-20 (in alphabetical order):

• Cafe De Coral
• Fairwood
• Hungry Jack’s*
• Long John Silver’s
• Maxims
• Mister Donut
• Papa John’s
• Popeyes Louisiana Kitchen
• Yoshinoya
• Zhenkungfu

* It is important to note that Burger King’s overall ranking might be higher if it operated under the Burger King name in Australia.

Market Highlights

These brands achieved high rankings in specific markets but did not make it into the overall APAC top 10:

Australia: Hungry Jack’s (3)
China: Popeyes Louisiana Kitchen (4)
India: Saravana Bhavan (7)
Japan: Mister Donut (5)